top of page
What is a digital magazine?
A digital magazine is known as an electronic magazine. All digital magazine gets published as a digital format rather than it being printed on paper like a normal magazine. They take advantage of technology you can add animations and links to the digital magazine it makes the digital magazine more interest for the audience. The printing cost is eliminated and the publishing is reduced so the magazine doesn't need the same amount of advertising.
https://www.wisegeek.com/what-is-a-digital-magazine.htm
what are the different formats?
One of the formats that they use to publish a digital magazine is PDF. The file and the elements of the magazine cannot be adjusted after it has been saved or published. It has a lot of tools to edit, design and save. The documents that are created is best read on tablet or computer screens but they are not compatible with small screens like a mobile phone. While reading on a mobile phone the reader ends up scrolling and zooming and this ruins the reading experience. Once designed the users are unable to make adjustments to the design. Also they can be easily exported and converted to other file formats.You can embed hyperlinks, buttons, videos, text, maps, and so on with PDF. They may choose to distribute them to the audience as an email attachment or a clickable link or publish via a website or send it separately as a downloadable app issue.
Folio
This format allows you to publish dynamic content with features such as small purchase windows displayed on top of a free article. You can even create folios that allow content to adapt to fit any device like you laptop, table or mobile phone.
The folio file format is similar to PDF it also comes from Adobe Systems. It’s generally produced using Adobe DPS (Digital Publishing Suite) it contains digital publishing articles. It differs from a PDF which is saved in a standard fixed format as folio allows the magazine to be viewed on multiple platforms. And since PDFs don’t adapt to the screen’s size, the folio option provides a better viewing experience for your readers.
HPub
The HPub format is based on HTML5 files, which means it’s closer to a website than a single, standalone file format like PDF. It provides you with flexibility in publication with interactive elements. The content that can be produced on websites can also be produced for your digital magazine by it being a HPub. Unlike the two previous digital magazine formats which are backed by publishing technology giant Adobe, HPub was created by Baker Framework.The HPub format allows you to embed and insert videos, audio, dynamic animations, text and more while maintaining a responsive design that allows your digital magazine to be viewed optimally whatever device it’s being viewed from.
What interactive elements can a digital magazine include?
-
Buttons
-
Video
-
Links
-
Search bar
-
Menus
-
QR codes
-
Audio
-
GIFs
-
Graphics
What are the advantages and disadvantages of print V digital magazines?
https://blog.paperlit.com/blog/advantages-of-digital-magazines-vs-printed-magazines
https://detimination.wordpress.com/digital-graphics-for-interactive-mediamagazine/pros-and-cons-of-digital-magahttps://www.ehow.co.uk/info_8304884_advantages-disadvantages-online-magazines.htmlzine-print-magazine/
https://fedena.com/blog/2014/02/advantages-disadvantages-print-media.html
https://macromark.com/blog/what-are-the-advantages-of-print-media-over-electronic-media
Digital magazines
Advantages
-
Lower cost
-
Global distribution
-
The interaction
-
High targeted
-
Huge advertising potential
-
You are able to bring your content to life
-
Unlimited Space
Disadvantages
-
Hard to read
-
May confuse people
-
Not indexed for search or linkable.
-
Social forums
-
Cross platform compatability
Print magazine
Advantages
-
Monthly magazines bring attention and advertisment
-
Easy to spread news around.
-
Loyal readership
-
Allow you to choose where you place advertisement
-
Have a huge and trusted followers
-
Control Apperance
Disadvantages
-
Expensive
-
Limited flexability
-
Advertisement cost are high
-
The limitations when it comes to the target audience
Task 2- Magazine anlysis
In the magazine, they used a master head which is Essence. The text of the master heads large and bold to grabs the audience attention. The colour reflects the season that the magazine was issued in. The master head is placed behind the head of Yara Shahidi. The splash is the main cover story which is about Yara Shahidi. The text size is not as big as the master head but noticeable for the target audiences to notice to buy the magazine. The strapline of the magazine is short it gives a brief overview of why she is on the front cover. The size of the strapline is not small but it still stands out. The cover line of the magazine is short as well but it has a headline and strapline. It is the beauty trends that are trending. The text is aligned left and right to position the text around the image. They used negative space so the page doesn't look cluttered. The language on the front cover is formal all over the front cover because of the target audience of the magazine. The date issue on the front cover to tell the audience when has been issued. The colours that have been used on the cover of the magazine represents the season which is spring. The text represents spring because some of the text is in bold. The design layout is simple because the y don't want the layout to be to complicated for the target audience. The ratio of text and image is that there is more text than images so the target audience is informed what the magazine is about.
The master head is Running with scissors. The text is large and bold because they want to grab the target audience attention. The splash is the main cover story which is about fashion. The text size is medium but noticeable for the target audiences to notice to buy the magazine. The strapline of the magazine is short and sweet it gives a brief overview of what fashion trends. The size is not big but it stands out because it is under the splash. The cover line of the magazine is short but it has a headline and a strapline. It is about the different fashion trends. The writing is aligned left and right because they want to position the text around the image. The pages have negative space this is because they don't want the page to look cluttered. The language is formal because of the target audience. The colours of the magazine represent the season it has been issued in this is because they want the magazine to be a seasonal magazine. The text is bold and simple because they want the text to represent the target audience. The design layout is simple so it attracts the target audience. There is more image s than text because the images show the fashion trends.
In the magazine, they used a master head which is InStyle. The text of the master heads large and bold to grabs the audience attention. The colour of the master head is white because they were going for a bold colour scheme. The master head is placed behind the head of Zendaya. The splash is the main cover story which is about Zendaya. The text size is not as big as the master head but noticeable for the target audiences to notice to buy the magazine. The strapline of the magazine is short it gives a brief overview of why she is on the front cover. The size of the strapline is not small but it still stands out. The cover line of the magazine is short as well but it has a headline and strapline. It is the beauty and fashion trends that are trending. The text is aligned left and right to position the text around the image and on the image. They used negative space so the page doesn't look cluttered. The language on the front cover is formal all over the front cover because of the target audience of the magazine. The date issue on the front cover to tell the audience when the magazine has been issued. The colours that have been used on the cover of the magazine is bold and bright because it stands out and grabs the target audiences. The design layout is simple because they don't want the layout to be to complicated for the target audience. The ratio of text and image is that there is more text than images so the target audience is informed what the magazine is about.
The master head is The gospel according o Nicki Minaj. The text is large and bold because they want to grab the target audience attention. The splash is the main cover story which is about Nicki Minaj. The text size is medium but noticeable for the target audiences to notice to buy the magazine. The strapline of the magazine is short and sweet it gives a brief overview of Nicki Minaj. The size is not big but it stands out because it is under the splash. The cover line of the magazine is short but it has a headline and a strapline. It is about Nicki Minaj's life. The writing is aligned left and right because they want to position the text around the image. The pages have negative space this is because they don't want the page to look cluttered. The language is formal because of the target audience. The colours of the magazine is bright and bold this is because they want to show Nicki Minaj's personality. The text is bold and simple because they want the text to represent the target audience. The design layout is simple so it attracts the target audience. There is more text than image because they want the to read more about Nicki Minaj.
This clip says that we should type something and use the slice tool and select what we typed. Then you need to click and choose the edit slice tool option. You need to name it and put the URL link as well. To save you need to go file, export, save for web, you need to make sure that is being saved as pdf and jpeg and then make sure that it is saved in the place you need it to be and with HTTML. I learned how to hyperlink in photoshop. This will be helpful for when I create my interactive magazine.
This clip says that we should go to file new and choose 5000 pixels by 5000 pixels with a white background. then you need to choose the URL link and download it. You need to change the error code to Q and the size 400 and download it as png. Open it in photoshop and add a gradient layer changing the style to radial and then click on the gradient colour.
You go into file then scripts and choose the QR code option. A box should appear fill in the box about what the QR code should link to and then click ok. Click the move tool and choose the background layer and change it to the style you want. Choose the filling tool and change the background to whatever colour you want. You can choose the different layers change the colours. Go into file and choose save as and save it
Open photoshop and create a new document. After creating a new document create whatever you want. After creating what wanted to create. Choose the crop tool and right click and choose the slicing tool . Draw the selection box around where you want the link to be. Right click on the where you drawed the selection box and choose edit slice and fill in the box that appears and select ok. You go to file the export then you select save to web. You decide on what you want to save it as. Change the format to HTML and images.
Quick time video
This is how I would like my magazine to look like. The colours I chose was some thing simple and plain because I don't want to choose brought colours as it wouldn't look nice with the design I chose. The image I chose is of Beyoncé in a current trend for my background picture but when we actually design the magazine I will use a different image and add more images. For the cover lines, strapline and splash I want them to be short and catchy so that the audience can remember the magazine. The master head of the magazine is style is life.
For the double-page spread I will use the same colours as the magazine front cover. The background will be darker than this one. The content that I will include is fashion trends, celebrity fashion Collab's and makeup tips. I will use a hyperlink and a QR code as an interactive element. They will link to websites and videos that have the fashion trends, makeup tips and celebrity fashion collaboration.
Market research
Research list:
-
Target audience- I want to find out who likes fashion magazine and what they like about fashion magazine
-
Content- double-page spread- fashion. I want to find out about the trends of 2020 and what fashion collabs that are happening.
-
Questionnaire- I want to find out people opinions
-
Interview - I want to be able to hear their opinion on my idea and how I could improve my idea
-
Content- interactive elements QR codes and hyperlink
-
Editing techniques - I want to find out different techniques that I can use to edit my fashion magazine
-
Magazine styles and designs. I want to find out the different styles, layout and designs of a fashion magazine and why. I also want to know about the type of fonts we use.
-
Inspiration- I want to research different Magazines and see how they will help me to design and layout my magazine.
Magazine styles and designs
Layout
I could wrap text around the image differently this would give the idea something unique and different from all the others. Looking from a bird eyes view.
Fonts
You should choose fonts that have different weights such as bold and italics You should try different fonts to see which one suits your magazine styles. The font should be able to take the magazine from dull to dramatic and make the magazine more exciting. The font helps to set the magazines atmosphere and the style of the magazine. For fashion magazines they suggested that we should do something elegant and fancy.
Colour scheme
Magazine colour scheme should be simple but not to bright that it doesnt attract the target audience. Choose colours that are trending but that are goes with your style. I needs to be easy to read. Think about what type of magazine you are creating. Also think about the colour of your texts and images that are going to be included.
Layout samples
Researching colours, styles and layouts of a fashion magazine helps my idea because it gives me an indication of what I can do and what it can look like. Next I will look at inspirations of different magazines and how I would like my magazine to look like
Inspiratons
What I like about this magazine cover is that the colour scheme is simple but effective. I like how they done like 3d on words this gives the word more of an effect. The simple colour of the background makes the writing stand out and capture your attention It gives me ideas of what I want my magazine to look like . The text overlays the image slightly but also wrapped around the image. The font is bold this captures the audiences attention to buy and read the magazine. I like how they have kept everything short and simple so that they don't over crowd the page.
I like how the colours compliment each other. The colours blend together. The colours stand out together on the white background. I like how they have used small paragraph as articles of their content. They have more images than text this is to show the audience rather then tell. They use a simple font to show elegance in the magazine. They wrap the text around the images.
This magazine is so simple but effective enough to catch the target audiences attention. The colours and the font style they use in the magazine they are so simple but elegant. They use short and simple sentences to keep the target audiences attention. They placed the image behind the master head of the magazine so that the audience knows the magazines title. With some of the text it is wrapped around the text but some text overlays the image
This double spread is simple. The article paragraph s is long but also short I like this because it is a mixture so it wont cause the target audience to loose interest in the article. They used basic and simple colours and font to attract the target audience this could be because the target audience preferred these colours and font . I liked how they put a image in the middle and wrapped the text around or overlayed the images.
I would like my magazine to look similar to the examples above. I want to use simple colours but colours that are relevant to my target audience. I want to use a bold but simple font. I would like to wrap text around the image but also overlay text on the image. I want the image to represent the different topics in the article. I want the article to have different content but I don't want the paragraphs to be too lengthy as this will loose the target audiences interest and attention.
This part of my research will help my idea for the magazine as this has given me more ideas of how I want my magazine to look like and how I want the layout to be and what font and colours I wold like to use.
Content - fashion trends of 2020
Trends:
-
Monster mash for this trend they use black with a bold colour.
-
Go for glamour is bright young things that swing from chandeliers. They use bright silk, satin and sequined materials for different things like skirts and dresses.
-
Creature for comfort is when they use colours like beige, grey and white. The materials they use is soft wools, cashmere knits and more.
-
Cyber girl the colours they use is bright neon colours so that the models can make a statement.
-
Strong prints and solid colours this will bring some fun and colour to your wardrobe
-
Leather it will make you stand out no matter what.
-
Statement sleeves it can be dressed any way whether you want to dress up or dress down.
-
Shorts suits you can wear them any way you want with heels or with trainers it will still look
-
Co-ordinates you cant go wrong with them you can wear them as a match or you can mix them up with something else.
-
Shirt dresses they can be worn to the office for work, to the seaside or somewhere .
-
Mixed floral has different patterns of flowers on the material. You can wear this any where and with anything.
Collaborations with brands 2020
-
Beyoncé and Adidas launched on the 18th January 2020
-
Savage Fenty and Adam Selman is available now
-
Eileen Fisher and Nordstrom Collection is also available now
-
Prada and adidas superstar launcehs in march
-
Diesel and Pronounce will launch at the end of march
-
NBA and Louis Vuitton this is available from the 22nd January 2020
-
Jordan Brand and Dior this is available in April.
Beauty trends
-
Brow liner it is a line under the eye brow. It gives the make up a twist.It is parallel to the eye brow and allows the eyelashes to stand.
-
Sparkle and glitter it gives the make up style a subtle touch. They use it on their lips, eyes and make up.
-
Pop of colour it adds to the look
-
Colourful makeup it makes the make up look more bold
-
Highest up do this hairstyle make look effortless but if you pull out a bit of hair it adds volume to the hairstyles.
-
The classic red lipstick adds to the make up look it makes them look bold.
Researching into the content for my magazine articles. This helps me understand and know what I need to write about like the different trends, fashion collaborations and make up tips. Next I will research about the two interactive element which is hyperlink and QR codes I will use these in my magazine
Content -Interactive elements
QR codes and hyper links
Qr codes and hyperlink allows the audience to get access to the content and exclusive offers on their mobile phones or other devices. Hyper links and the Qr codes have different benefits to the magazine. It allows the customers to have a great purchase experience. When it comes to hyperlinks and Qr codes they don't include the long and boring information about different products. QR codes and hyper links is a good way to persuade people. They are great for sharing information to the audience. Hyperlink and Qr codes help to keep the audiences attention whether it is linked to a 30 second video or something. They are able to take the customers to adverts that are online. They encourage the audience to visit the website. You can link it to something specific.
This research will help me understand why they use these in magazine. Next I will research different editing techniques of how to edit a magazine.
Editing a magazine in photo shop
In the first video it takes you through the steps of making a professional magazine cover in photo shop. The guy gives you tips of what they would do and why.
In the second video it tells us how to set up the double page spread for our magazine in photo shop and ways we could layout our double page spread.
In both they say that we could do things differently. I think that these are helpful because if I need to look how to set up my from cover and double page spread I can come back to these videos. I have learnt how to set up my magazine and editing my magazine.Next I will research the target audience and what they like and why they like the differnt things.
Target audience
Different magazines aim at different age groups so I looked at Vogues target audience they say that 18% of the target audience is male. 82% of the target audience is female that is because the magazine is mainly aimed at females because of the colour scheme. The target audience is mainly aged between the ages of 20 - 24 but the average reader is 31 years old. Glamour
targets the ages between 18- 49 but has the average age of 28 years old which is mainly females. They are attracted to the magazine because of the what they write about like fashion, make up, influencers and more. Some magazines appeal to both male and females that are in the different age groups. That are in different demographics where as some magazines would appeal to student.
I have reseached a bit about the different target audiences for fashion magazines. I want to find out what my target audience is. So when it comes to my questionnaire I will know what age groups will enjoy the magazine more and who is my target audience.
Analysis of the questionnaire
When I was checking my responses they didn't add up so this means that some people didn't fill it out so next time what I need to do is put them all as required. I also realised that I repeated the same question more than once in a different words
This question made it clear of what age group i am mainly aiming at which is 16 - 18 years old. The questionnaire made it clear as they were the ones that answered the questionnaire the most.
In this question I asked for their gender so I know what gender I am mainly aiming to which is female because they answered the questionnaire the most.
In the question I asked what they would like in a fashion magazine they mostly said that they would like to see different things like male fashion, images of fashion trends and more.
This question asks what they want the article to be about they said that they would like it o be about different things like fashion trend, Make up tips and more.
This question will help me know what kind of font they would like to see in a fashion magazine. They mostly said bold. I think that I could use a bold font that stands out to the audience.
As I said before I realised thatI have repeated the same question but in different words but it still helps my idea and adds to my idea they said that they would like me to include celebrities brand collaborations with other brands.
As you can see they said that they would like to see different interactive elements but the majority said that they would like videos and hyperlink.
For this question they said that the interactive element should be about fashion shows, celebrities fashion collaborations and more.
I am still think about colour schemes but they gave me good suggestion they said that they would like it to be brightly coloured.
This helps me confirms my idea more because it gives me people ideas and opinion on what they would like the magazine to be like.
Inteview
At first, I was going to do a focus group but as it was half term people had other things that they need to do so I decided to change it to an interview with my neighbour. In the interview, I chose to do different question to my questionnaire except for one about the colour of the magazine becuase I am still unsure what colours I would like to use for my magazine.
Interview Questions
-
What do you expect in a fashion magazine?
-
What colours would you as the reader like in a fashion magazine?
-
In a fashion, Magazine would you like the article to be short or long.
-
Do you want the language of the fashion magazine to be informal or formal?
-
In a fashion magazine, do you prefer to have more images than text or the other way round?
Interview
00:00 / 02:01
Here is the recording of my interview I think it went well. The only thing that I am now thinking is that I should have asked more questions but the questions I asked confirmed my idea because I wasn't sure about certain things about my magazine. I think that this has confirmed my idea alongside the questionnaire.
Bibliography
bottom of page